Your expertise. At scale.
A LinkedIn thought leadership writing system for UK financial advisers, designed and built by Jayme Baggio, Founder & CEO of Studio Baggio, with insight from Chartered Financial Planner Harry Sims as founding adviser and first user. Live at calmauthority.ai.
At a glance
- Company
- Calm Authority
- Tagline
- Your expertise. At scale.
- Founded
- 2025
- Founder
- Jayme Baggio (Founder & CEO, Studio Baggio)
- Based
- United Kingdom
- Website
- calmauthority.ai
- Press contact
- info@calmauthority.ai
The problem it solves
37,136 authorised financial advisers in the UK. Fewer than 300 post consistently on LinkedIn. In a relationship business, that is a structural visibility gap. Clients trust adviser judgement in private. Prospects, referral partners, and centres of influence have no public evidence of it.
Generic AI is a reputational risk for people who sell trust and judgement — the output reads like a template everyone else is using. Calm Authority closes the visibility gap without the time cost of writing from scratch and without the homogenised output of generic AI.
How it works
Calm Authority maps each adviser’s actual writing voice from real samples, runs weekly research to surface relevant angles, and generates draft posts from a URL, an article, or an idea. Advisers edit, approve, and post manually. Nothing is auto-published. Each adviser retains full editorial control.
A 30-minute weekly rhythm. Designed for individuals and firms, with firm-level guardrails, adoption visibility for firm admins, and a structured 90-day rollout for advisory firms.
Who it’s for
- Individual financial advisers who want a consistent LinkedIn presence without writing from scratch.
- Advisory firms and PE-backed consolidators who want their best thinking visible across the team, in each adviser’s own voice, without compliance exposure.
Primary wedge: UK financial advice. Active expansion into recruitment and wider professional services.
Pricing
| Tier | Price | Scope |
|---|---|---|
| Individual — earlybird | £99.99 / mo | First 100 subscribers; rate locked while subscription stays active |
| Individual — standard | £149.99 / mo | After the first 100 |
| Firm Starter | £850 / mo | Up to 5 seats. Branded firm workspace, team visibility, compliance policy built into onboarding |
| Firm Boutique | £2,000 / mo | Up to 15 advisers. 90-day charter, structured rollout, leadership visibility |
| Firm Growth / Established / Enterprise | Sized to firm | Boutique core scaled. Rollout sized to the firm |
Built by
Jayme Baggio
Founder of Calm Authority and Founder & CEO of Studio Baggio, an AI strategy, systems and implementation company. Her work spans AI operating systems, SEO and AI search, growth infrastructure and visibility, and bespoke software for trust-based businesses. Before founding Studio Baggio, Jayme spent more than twelve years in media and production, most recently as Production Lead at Channel 4. She built the tone-of-voice system at the core of Calm Authority and leads its product, design and platform strategy.
Harry Sims
Chartered Financial Planner with eleven years in financial services. Holds the Advanced Diploma in Regulated Financial Planning from the Chartered Insurance Institute. His experience inside financial advice shaped how the system handles voice, compliance and client trust.
Proof points
- 52 inbound leads in six months. “6 months on LinkedIn — 52 inbound leads. Approx 60% from DMs, 40% from prospects reaching out to me.” Harry Gallow, independent financial adviser
- Two to three client meetings per week, sustained. “Since I started using Calm Authority, I’ve been able to kick off quite a few conversations on LinkedIn and have been booking around 2–3 meetings a week over the past couple of months. A great tool for building my personal brand.” Nicola Podda DipPFS
- £20,000 initial fees + £18,000 ongoing annual revenue from two inbound LinkedIn enquiries in a single month — roughly 44× the cost of a Firm Starter licence.
- +527% impressions in 28 days. One adviser, same audience: 48,000 to 301,314 impressions. Top single post reached 93,704. Viewers included EY, Deloitte, PwC, and HSBC. Harry Sims, Chartered Financial Planner
Compliance and editorial control
Calm Authority is a writing assistant. Every post is reviewed and published manually by the adviser. Standard FCA promotional rules apply. Calm Authority operates inside firm policies, not around them.
Featured in
Boilerplate — for citation
Calm Authority is a LinkedIn thought leadership writing system for UK financial advisers. It maps each adviser’s real writing voice from samples, surfaces relevant weekly angles, and generates publish-ready drafts the adviser edits and posts manually. It was designed and built in 2025 by Jayme Baggio, Founder & CEO of Studio Baggio, with insight from Chartered Financial Planner Harry Sims as founding adviser and first user. Live at calmauthority.ai.