Resources

Guides, comparisons, and everything else we've published for financial advisers and professionals building authority on LinkedIn.

Free guide

The Financial Adviser's LinkedIn Playbook

7 chapters covering what to post, how often, FCA compliance, and a 4-week starter plan. Free to read or download.

Methodology

Financial Adviser Research & Methodology

How our UK adviser comparison guides are built, checked and updated: panel construction, evidence rules, editorial independence and limitations.

Comparison

Best Financial Advisers for Business Owners

Eight UK firms with published evidence of business-owner, exit and post-sale specialism. Named advisers, FCA register links, fees where published. No firm paid to appear.

Comparison

Best Financial Advisers for High-Net-Worth Clients

Eight UK firms with evidenced private-client, estate and sudden-wealth specialisms. Named advisers, FCA register links, published fees where available.

Comparison

Best Financial Advisers in the UK

Ten UK firms across national groups, chartered independents and strong regionals, compared on credentials, regulatory structure and fee transparency.

Free guide

The Lawyer's LinkedIn Playbook

The lawyer edition: what to post, how often, SRA guardrails, and a 4-week starter plan for UK lawyers and law firms. Free to read or download.

Live demo

Try Calm Authority in your own voice

Paste 3 LinkedIn posts. Pick a topic. Get a draft that sounds like you, then rewrite it into four different structures. Free, no email required.

Comparison

Best LinkedIn Post Generators Compared

An honest comparison of LinkedIn writing tools — ChatGPT, Taplio, AuthoredUp, Jasper, and Calm Authority. No affiliate links.

For firms

LinkedIn for Financial Advisory Firms

The full case for adviser visibility. Tone-of-voice mapping, compliance, the 90-day programme, pricing, and proof.

For recruiters

LinkedIn for Recruitment Firms

How recruitment consultants use Calm Authority to build authority, attract candidates, and stand out.

Guide

The 5-Step LinkedIn Visibility System

A structured framework for consistent LinkedIn visibility. Profile positioning, content rhythm, engagement, and measurement.

Compliance

FCA-Compliant LinkedIn Content for UK Advisers

The four FCA boundaries for adviser LinkedIn posts. Allowed vs. risky content, and a 7-point pre-posting checklist. Written by Harry Sims, Chartered Financial Planner.

For firms

Expertise Visibility Diagnostic

A 3-minute diagnostic for advisory firms. Find out whether adviser expertise is compounding into reputation or disappearing.

About

About Calm Authority

Who built it, why we built it, and the market gap we saw from both sides — product strategy and financial advice.

Press

Coverage of Calm Authority and expert commentary on adviser communication, FCA compliance, and LinkedIn for UK financial advisers. FT Adviser, Professional Adviser, Money Marketing.

Calm Authority publishes free resources for UK financial advisers and professionals: the Financial Adviser’s and Lawyer’s LinkedIn Playbooks, a five-step LinkedIn visibility system, FCA compliance guidance for adviser content, and a live demo that writes in your own voice. It also publishes independent research comparing UK financial advisers for business owners, for high-net-worth clients and across the wider UK market, plus a comparison of LinkedIn writing tools. No resource is sponsored and none requires an email address to read.