Press & Media

    Press.

    Coverage of Calm Authority and expert commentary on adviser communication, FCA compliance, and LinkedIn for UK financial advisers.

    Featured in
    FT AdviserProfessional AdviserMoney Marketing
    For journalists

    Press kit & founder availability.

    Calm Authority is a tone-of-voice LinkedIn writing system for UK financial advisers. Built by Jayme Baggio (content strategist, 12 years across Channel 4, BBC Studios, Google), with insight from inside the advice profession.

    Jayme Baggio

    Jayme Baggio · Founder

    Product & Systems Strategy

    Available for comment on AI systems strategy, AI in the workplace, AI in media & content, the broader AI & expertise economy, and the LinkedIn behaviour of UK financial advisers.