Press & Media

    Press.

    Coverage of Calm Authority and expert commentary by our founders on adviser communication, FCA compliance, and LinkedIn for UK financial advisers.

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    FT AdviserProfessional AdviserMoney Marketing
    For journalists

    Press kit & founder availability.

    Calm Authority is a tone-of-voice LinkedIn writing system for UK financial advisers. Built by Harry Sims (Chartered Financial Planner, 11 years in financial services) and Jayme Baggio (content strategist, 12 years across Channel 4, BBC Studios, Google).

    Harry Sims

    Harry Sims · Co-founder

    Chartered Financial Planner

    Available for comment on FCA financial promotions, Consumer Duty, AI in advice, adviser communication, and the LinkedIn behaviour of UK advisers.

    Jayme Baggio

    Jayme Baggio · Co-founder

    Product & Systems Strategy

    Available for comment on AI systems strategy, AI in the workplace, AI in media & content, and the broader AI & expertise economy.