Press.
Coverage of Calm Authority and commentary from founder Jayme Baggio on commercial AI, adviser visibility and AI systems for professional services.


Could a LinkedIn AI platform be financial advisers’ ‘best kept secret’?
Profile of Calm Authority, its creation and early use in the UK financial advice market.
Risk Warnings Review to create ‘meaningful shift’ in advice communication
Harry Sims quoted on what the FCA’s Risk Warnings reform could mean for adviser communication.
At the Helm: Making AI more than an efficiency play
Jayme Baggio on using AI to strengthen business models and generate revenue, not just speed up administration.
Press kit & founder availability.
Calm Authority is a LinkedIn thought leadership writing system for UK financial advisers. It was designed and built by Jayme Baggio, Founder & CEO of Studio Baggio, with insight from Chartered Financial Planner Harry Sims as founding adviser and first user.

Jayme Baggio · Founder
Available for comment on commercial AI strategy, AI operating systems, SEO and AI search, AI in professional services, and how expert-led businesses use AI to improve visibility and commercial growth.