Press.
Coverage of Calm Authority and expert commentary on adviser communication, FCA compliance, and LinkedIn for UK financial advisers.


Could a LinkedIn AI platform be financial advisers’ ‘best kept secret’?
Profile of Calm Authority — built by a Chartered Financial Planner and a content strategist for the UK adviser market.
Risk Warnings Review to create ‘meaningful shift’ in advice communication
Harry Sims quoted on what the FCA’s Risk Warnings reform could mean for adviser communication.
Coverage live this week. Card slot reserved.
Press kit & founder availability.
Calm Authority is a tone-of-voice LinkedIn writing system for UK financial advisers. Built by Jayme Baggio (content strategist, 12 years across Channel 4, BBC Studios, Google), with insight from inside the advice profession.

Jayme Baggio · Founder
Available for comment on AI systems strategy, AI in the workplace, AI in media & content, the broader AI & expertise economy, and the LinkedIn behaviour of UK financial advisers.
